From zero to global success: a gamedev store built solo by fireup.pro

About the project

Client:

An international leader in the video game industry, specializing in mobile games.

Project goal:

To create an independent online store for selling in-game items while bypassing the 30% commission charged by the App Store and Google Play.

The project aimed to ensure instant availability of purchased items in the game, high performance, and scalability of the solution.

From challenge

Key Challenges

Creating an independent in-game item sales system that bypasses distribution platform commissions.

Ensuring instant availability of purchased items in-game (100% uptime).

Supporting international markets (Malaysia, Taiwan, UAE, USA).

Adapting UX/UI and SEO to meet the expectations of players from different cultures.

Providing full integration with the game backend.

Key functional and non-functional requirements:

Support for both local and international payment methods (PayU, Xsolla).

Ability to personalize offers based on the player’s level and engagement.

Responsive and intuitive user interface.

Capability to quickly scale infrastructure during high-traffic events.

Deep linking for automatic user login directly from the game.

SEO and branding tailored to the target market.

Architecture designed for easy expansion to support new games.

Through the solution

MVP of the Store

A store offering 6 item packs, accessible only to players with an invitation code.
Payment integration: PayU (Poland), Xsolla (international).
Full integration with the game’s backend and dynamic offer customization.

Feature Expansion

Introduction of dedicated offers based on player level and engagement.
UX/UI redesign.
Separation of store logic from the UI layer to facilitate future development.

Integration of Another Game

Need for a tailored approach due to differing API endpoints.
Implementation of deep linking for user authentication.
Interface redesign to support multiple games.

Growth and SEO

Creation of individual product pages for each game.
Branding alignment and SEO optimization.

To the success

Technological outcomes

Increased financial independence

Increased financial independence for the client, greater profit sharing, price flexibility and the ability to manage the business relationship directly.

Sustainable business advantage

A robust platform built from scratch, providing the client with long-term business benefits and a strategic advantage in the competitive gamedev market.

Lower costs by avoiding intermediaries

Reduced operational costs by bypassing App Store/Google Play fees.

Infrastructure ready for the large-scale

Scalable infrastructure ready for major gaming events (auto-scaling servers).

A shop tailored to different cultures

Adapting the shop to the needs and cultural preferences of the international user base translates into higher levels of trust, a better shopping experience and higher conversions.

One flexible platform

A store ready to support multiple games with personalized offers.

Global reach through effective SEO

Increased organic traffic and global reach through SEO translates into increased footfall, better search engine rankings and a long-term increase in brand interest.

Project team

Krystian

Software Developer

The sole developer responsible for delivering the entire project end-to-end. His role included:

Planning and designing the store’s architecture;

Implementing both backend and frontend;

Integrating with the games’ backend systems;

Implementing payment systems (PayU, Xsolla);

Developing the offer personalization system;

Designing and implementing UX/UI;

Optimizing SEO and co-developing the visual identity.

Implementing deep linking and authentication logic;

Creating documentation and ensuring the solution met all business requirements;

Krystian executed the project independently – from concept to deployment – consulting only with the Product Owner, graphic designers, testers, CTO, DevOps team, and the client’s backend team.