Most Startups fail because they overlook basic business challenges and rush to market. Product designers and investors desire speedy development, but it’s essential to strike a balance, especially considering unavoidable software bugs.

Wouldn’t it be way more efficient to create software that is free of mistakes and flaws from the start? Well, even the most experienced and well-paid coder will provide a negative answer to this question. And without hesitation. There are objective reasons for this.
In the startup world, the proper role of software testing assists us in producing a high-quality, well-planned business application or product that meets the specific needs of our customers.

And that’s why testing is so crucial. Even with a highly qualified and capable product team, mistakes are bound to occur. We are all human beings. Testing is therefore critical for businesses that wish to deliver the finest software and detect flaws before their consumers do.

Testing, on the other hand, isn’t just for big enterprises with an inexhaustible QA budget. It may be quite advantageous for small businesses trying to expand their product, give excellent customer service, and establish a trustworthy brand.

The role of Software Testing in Tech Startups

In an incredibly quick startup development, every member of the team is invested in the company’s success. It takes a lot of time, effort, and hours to create a popular product, and the software should reflect that. A bug-free software could spell the difference between your company’s success and failure, especially if your startup is tech-first. That’s why we’ve compiled a list of five key questions CTOs and product teams should be asking themselves about testing.

1. How can I make sure the software I create is of high quality?

It’s not as difficult as you might believe. A well-executed testing approach is a certain method to ensure that you consistently provide a high-quality product. Here are some options for incorporating a testing strategy into your startup:

  • Create a quality-oriented culture in your organization.
  • To provide complete test coverage, use a combination of automated and manual testing, as well as crowdsourced testing.
  • As your product matures, make sure your testing strategy develops and adapts.

To sum up: Testing enhances quality.

Check out our blog for in-depth tips on the best ways to make your testing approach go even bigger.

2. How can I increase app retention?

According to HelpShift, 80% of apps are removed after only one use. That’s an alarmingly low rate of app retention! So, how can you improve app retention rates?
Customer trust is the answer. Visitors are more likely to engage with your product if they trust it. A flaky app is unlikely to inspire trust in your product or persuade customers to share their sensitive financial information. That’s why product quality can have a huge impact on customer trust: a low-quality product is more likely to lead buyers to lose faith in your brand.

To sum up: Testing increases customer trust.

3. How much do software bugs cost?

To illustrate the possible risk, let’s take a look at the Robinhood trading app. Traders were able to trade with an unending supply of borrowed money because of the app’s ‘Infinite Money’ software glitch. The flaw was presented on Reddit, with one user demonstrating how they transformed $3,000 into $1.7 million. Ouch….

Even if your business isn’t in the banking or trading industries, bugs can be costly mistakes. According to IBM’s Systems Sciences Institute, the cost of fixing a bug detected after a product’s introduction is four to five times greater than if it was discovered during the design phase and up to 100 times higher than if it was found during the maintenance stage. It’s a lot of money that’s been squandered. You can preserve your revenue and save money in the long run by investing in testing infrastructure early.

To sum up: Testing secures your revenue.

4. What are my options for scaling my business?

This is a question that any CTO or entrepreneur will be thinking about. Startups are all about the dream, about growing and improving. Your QA, on the other hand, must scale with your product. The difference between 400 lighthouse customers and 4,000 active users is significant. Performance testing is required to ensure that your software can withstand increased stress.

Furthermore, when you try to expand beyond your current market, testing is essential to ensure that your product works properly on new, various devices, servers, and locations. Your app must function as flawlessly in Warsaw as it does in New York. This is where localization testing comes in handy.

To sum up: Testing allows you to grow.

5. What can I do to boost my sales?

Bugs on your e-commerce site or app might affect sales directly. Especially in the world of online buying, where a positive consumer experience is essential and competition is fierce. You may discover these critical flaws before your customers do and avoid lost sales by adequately testing.

Moreover, End-users can choose from a wide range of apps. As a result, if your app has shown to be bug-free and run well, it will attract more users, additionally increasing sales. It also attracts investors, gaining market share.

To sum up: Testing helps sales.


As a result, testing is critical for companies that wish to provide high-quality technology and catch flaws early.
Testing is important for startups, especially those that are tech-first and rely on having an app that delivers on what it promises. A problematic software with pricey flaws that customers don’t trust could hurt your startup’s chances. A well-tested app, with defects corrected quickly in order to provide a flawless customer experience, is the key ingredient to a successful startup.

TL;DR: Testing enhances quality, increases customer trust, secures your revenue, allows you to grow, and boosts sales.

This isn’t the end of the list. Conducting software testing has numerous advantages. In the end, your primary goal is to increase the number of users who use your app. Software testing will help you stand out in the market, save money by reducing possible client complaints, and acquire long-term notoriety.

To learn more about what software testing can provide for your tech startup, contact our team of specialists.