Discover Google’s new Core Web Vital metric and what a good INP score means, and how it can improve your overall SEO performance.

If you want to improve your site’s search engine rankings, understanding what is INP and how to optimize for it is crucial. Otherwise, your pages may rank lower in search results.

To provide a good user experience, websites should strive to have an Interaction to Next Paint of 200 milliseconds or less. To ensure you’re hitting this target for most of your users, a good threshold to measure is the 75th percentile of page loads, segmented across mobile and desktop devices.

Interaction to Next Paint (INP)

Interaction to Next Paint (INP) is an important, user-centric metric for measuring interactivity and responsiveness of a page. It helps quantify the longest time most users wait for feedback to their page interactions. A low INP score helps ensure that the page is quickly responding to user interaction. INP is a measure of the longest latency from the time of user interaction, defined as a click, tap, or key press, to the next time the page renders and repaints the screen during the entire lifespan of a page. Note that scrolling and hovering are not included as interactions in the calculation of this metric, but clicking and holding to drag would be.

Understanding Google's Core Web Vitals metric INP

How to optimize Interaction to Next Paint

1. Optimize JavaScript Execution
2. Use Web Workers
3. Break Up Long Tasks
4. Prioritize Input Readiness
5. Provide Immediate Feedback

Read more about details to optimize Interaction to Next Paint INP on official web page